Many new network marketers make the mistake of thinking that their network marketing business will literally live or die depending on the company they’re working with.
Newbies—and even some people who should know better—will shop from company to company, trying on every new product, marketing model, and compensation as if they were in a mall and needed to check out every single item there.
And don’t you get frustrated with someone who can spend hours deciding among 3 different little black dresses, change her mind 40 times in the store and then still return her purchase the next day?
Let me tell you everything you need to know to make a decision about what company you should choose to represent:
- Is the company reputable?
- Is the product line solid, and does it sell for a reasonable price?
- Do you have a genuine interest in or expertise about the product or the situations in which the product or service is used?
- Can you live with the company’s compensation plan?
That’s it. That’s all you need to know. Once you’ve found a company that meets these criteria your search is over. Now it’s up to you to create your success.
You see, when you’re a network marketer you’re not selling a product. You’re not selling a business opportunity.
You’re selling yourself. Nothing more, and nothing less, than your wonderful self.
This is the first thing you need to know to be successful as a network marketer. But how do you sell yourself? The answer to that is called branding.
Your personal brand is everything about you that you decide to share. Your expertise, your leadership, your enthusiasm, and your vision. It’s your job to have a bigger vision for people than they are able to have for themselves. And it’s your job to communicate this vision of yourself in order to attract customers and downline prospects to your network marketing company.
How do you do that? By giving of your expertise. Help people solve their problems. Show them how important their happiness and success is to you. That’s 1 reason we call it “network” marketing—because to be successful you need to build a network of people who trust you and look to you for advice. That kind of trust isn’t just given, it’s earned.
And there it is—the most important thing you need to know about how to be successful whatever the nature of your network marketing company. Be a leader, be a helper, and people will flock to you. And when they do, you’ll earn more profits as a result.
You see, while the Internet seems to have changed everything about network marketing, the truth is that it has only made running network marketing companies more efficient. You still have to make real connections with real people if you want to run a truly successful network marketing company.