With the new MLM techniques that are available today, you can forget cold calling. Forget approaching your uncle Ted just one more time, just in case. And forget having cases of product holding up your CD boxes in the basement.
In fact, with the new MLM, you can kill that dinosaur business model altogether!
So what’s new with MLM, and how can you use these techniques to grow your business without stalking people?
The first thing you need to do is to get your business online. The Internet is a huge potential market—there are 1.5 billion of us online, hundreds of millions of whom speak English! Now, that’s got to be better than your warm list, no matter how warm you think it is!
There are 2 ways you can transition your MLM from the dinosaur model to the new MLM model. One is to purchase a ready-made system. That’s right—you can own a business in a box! All you need to do is just plug it in and get started. Of course, you’ll need to have the system customized to your needs, but it’s much less expensive and much faster to hire people to help you with that than it is to do it all yourself.
And, of course, you can choose to have your website created from scratch if you know the right people. This way, your new MLM business is exactly the way you want it from the beginning. Just be sure that the people you’re working with are experts who can create the shopping cart, information capturing, and autoresponding systems you’re going to need!
Now let’s talk about how to find the new MLM market. Actually, you don’t have to find them—they’ll find you! You found this article, right? I’m betting you used a search engine to do it.
And that’s exactly what happens with new MLM prospects—they do a search for home businesses or MLM or your kind of products, and if you’ve written your content correctly by using Search Engine Optimization, you’ll be among the first people they’ll find.
Which, of course, brings us to the content you need to do the new MLM correctly. For this you’re going to need to learn a special skill—copywriting—or to hire someone on contract to do it for you. With copywriting and good design, you’ll have an MLM website with useful information, attention-getting videos and graphics, and a compelling message to attract your new downline!
So, please, if you’re still riding the old MLM dinosaur, get off of that beast and get in the sleek, new sports car that is the new MLM! Yes, doing MLM this way does require that you learn and use a different set of skills than you may be used to. But given the opportunities for success that the new MLM offers, it’s certainly worth your time and effort to take on this challenge!