What are you selling when you’re in a network marketing business?
You aren’t selling a product.
You aren’t selling a business opportunity. And no, you’re not selling a compensation plan.
You’re selling yourself. And the key to doing that successfully is something called attraction marketing.
How do you approach your MLM business? Are you excited every day when you turn on your computer and start reading your email? Do you look forward to interacting with and building your downline? Do you make time to savor your success as you’re building it?
When you’re in the network marketing business, you’re not selling a product or a business opportunity. You’re selling yourself. You’re selling your personal brand.
What does a brand have to do with people? I know that many of us associate brands with corporate logos, but in the network marketing business world, a brand is so much more than that.
So, what’s the best invention ever for MLM business?
You’re reading it!
No, not this article. Not even this blog (though I do think very highly of it!).
It’s the Internet!
After all, how did you find my blog about MLM business? You did a Web search, didn’t you? Or perhaps someone sent you this article by email? Or maybe you were just randomly clicking through MLM-related websites and found me?
How can your network marketing business make more sales by not selling?
Does this idea confuse you? Give me just a moment of your time, and I’ll make everything clear.
People don’t like to be sold. They like to buy. And more than they like to buy, they like to associate with winners and leaders.